Why We Spell It Colour: The Story Behind My Colour Season

If you've landed on this website from the United States, there's a reasonable chance you noticed something slightly unfamiliar. The spelling. Colour, not color. Analyse, not analyze. It's a small thing, and easy to overlook, but it's entirely intentional. And it says something about who we are and what we stand for.

Where My Colour Season comes from

My Colour Season is a European brand, built and run from Amsterdam in the Netherlands. It was created by Isabelle Cruse, a certified colour analyst and personal stylist who has spent years helping people discover their most flattering colours through her styling business Colourbella. My Colour Season grew out of that work, specifically out of the desire to make professional colour analysis accessible to anyone, anywhere in the world, at a price point that removes the barriers that have historically kept it out of reach.

The British spelling of colour is the standard across Europe, and it reflects where this brand was born, who built it, and the tradition of colour analysis as practised in the UK. It wasn't a marketing decision. It's simply who we are.

A European perspective on style

There is a distinct difference in how style is approached on this side of the Atlantic, and it's one we think is worth preserving. European style culture has long favoured intention over volume, quality over quantity, and a quieter confidence over the relentless pursuit of trend. It's the philosophy of buying less but choosing better. Of knowing yourself well enough to dress with ease rather than effort.

Colour analysis fits naturally into that worldview. It isn't about following what's fashionable this season. It's about understanding what is permanently, consistently, and deeply flattering to you as an individual. That knowledge doesn't expire. It doesn't go out of style. It simply works, every time you get dressed, for the rest of your life.

That's perhaps a very European idea, and it's the idea at the heart of everything My Colour Season does.

What this brand stands for

My Colour Season exists because professional colour analysis has for too long been either inaccessible, expensive, or geographically limited. An in-person session with a trained analyst is wonderful, but it requires proximity, availability, and a budget that not everyone has. We wanted to change that.

Every analysis at My Colour Season is conducted by a real, trained human analyst. Not an algorithm, not an AI quiz, not an automated result generated from a multiple choice form. A person who understands colour theory, who has worked with hundreds of clients across every skin tone and colouring type, and who reviews each submission personally before delivering results.

That commitment to genuine expertise, delivered accessibly and at a fair price, is what My Colour Season is built on.

To our US visitors

We see you, and we're glad you're here. The spelling might look a little different to what you're used to, but the service, the results, and the care behind them are exactly the same wherever you are in the world. Colour analysis works for everyone, and so does My Colour Season.

However you found us, welcome.

Find your colour season →

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The Spring Capsule Wardrobe: Your Complete Colour Season Style Guide

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Colour Analysis for Men: Everything You Need to Know